- Keywords that bring in jobs
- I advertise on searches by people who need someone now, like "roofer den bosch" or "boiler fault purmerend". Broad terms like "roof" mostly cost money, so I leave them out.
- Only in your service area
- A radius around your business or the towns you choose. You only advertise where you actually drive to.
- A landing page per campaign
- Someone who clicks on "urgent leak" lands on a page about emergency repairs with your number at the top. A page like that matches the search, and that often makes your clicks cheaper.
- Tracking what it brings in
- I track phone calls, WhatsApp messages and forms. That way you see every month what an enquiry costs you.
- Checking search terms every week
- Every week I look at which searches your ad showed up for. Anything that brings nothing, like "roofer vacancy", I exclude.
- Monthly report in plain language
- Every month you hear from me what was spent, how many enquiries it brought in, what an enquiry cost and what I will do differently next month.